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Recent thoughts about designing software from us

Strategy

Product

Defining the problem: common issues

Most products fail. Some fail because they fail to define the right problem. Here are some common issues we see.

Product

Discovery

Don't Sell a Sandwich, Solve a Problem

Finding risk in developing new products starts with being problem-orientated, not product.

Product

Strategy

Concession Retailer David Jones could be more

A concession retailers missed opportunity with mobile.

UX

AI

Product

Celebrity-Fakes-As-A-Service

Is the introduction of the aifluencer via meta, i.e. AI-driven, realistic chatbots that take the persona of celebrity, going to be a thing?

Strategy

Product

Just because you build it, doesn't mean they'll come

Why product-market is less product, more market.

UX

Product

Discovery

Satisfy the motivation.

Users don't care about software. They care about satisfying their motivations.

Product

Email is how your users come back

Apps come and go, but email is forever.

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