What we do
Solutions
We use our skills to solve problems of all sizes, whether it's launching from the ground up or improving a product
Elevate how digital interfaces work, look and feel
Designing new and innovative platforms and applications
Help hardware teams with their digital experiences
Supporting founders & leaders with their product vision
Capabilities
Solving problems with a key services
- UI Design
- UX Design
- Research
- Product Strategy
Our process
Step 1
DefineTo begin the problem-solving process, we first need to understand what, exactly, the problem really is.
We do this like things like talking to users, doing research, observing people while they work, reviewing analytical data and doing things like surveys.
We then take all our hours of research and interviews and boil them down into finding patterns to draw our insights from.
By the end, we have a clearer picture of what the problem(s) really are. Armed, then, with the solid information, we are in the best possible position to create the ideal solution.
Some things we do and produce during this step:
- User Research to gather data on users' needs, motivations, and pain points.
- Desktop Research to gain insights from existing sources.
- Competitor Analysis to identify opportunities for differentiation.
- Field Studies to observe users in their natural environment.
- User Journey Maps to identify pain points and areas for improvement.
- User Personas to ensure the product meets the needs of the target audience.
- Service Blueprints to visualise the customer journey and improve the customer experience.
Step 2
IdeateFrom our 'define' stage, we now have a much better shape of the problem. Now we can start looking at solving it with what we call 'ideation'.
There's never just a single way to solve a problem. That's why we dedicate time to getting all the ideas out in front of us and see what works and what doesn't. We want to bring in all our informatioin we know about the problem as it'll reflect what we want to solve. We'll do sketches, talk through ideas and come up with potential solutions that we can quickly try out.
The result is that we have a concept, with some rough shape, that solves our problem.
Some things we do and produce during this step:
- Sketches
- Prototypes
- Brainstorming exercises
Step 3
SolutionEvery project has a solution - an outcome that can be used. Typically, these come in the form of designs that get shared with engineers and developers.
Here we work very closely with in-house engineering teams, agencies or the greater team to produce the appropriate documentation and visual designs.
Some things we do and produce during this step:
- Wire frames help in the beginning to give better shape and guideanec to layout and navigation.
- Usability test helps us understand if the user interface will run into any challenges when being used in the field
- UI designs that are commonly shown as visuals - describing the style, colour, and detail of the design.
Step 4
Deliver & OrbitThe Deliver stage is the completion of our designs and the handing over to the engineers and developers.
We provide instructions on how we want the final product to work to the engineering team or partners.
However, we don't just throw designs over the fence and move on. Instead, we stay in orbit with engineering and product team, helping the team bring the designs into production.
Some things we do and produce during this step:
- Documentation
- Developer handover briefs
- User Flows
Contact us
Speak to us about how we can help you.
Prefer email? Reach out to us here.