When is UX Design & Optimization useful?
- Improve user acquisition
- Improve user engagement aka 'stickiness'
- Adding or changing features
It’s essential that your users are able to experience features and navigate your digital app or website with as few challenges as possible. To accomplish this, you must understand the users, their habits, motivations and general mental models they’re in when engaging your product. Optimising for the user’s experience is an endless pursuit, but one that pays dividends.
What deliverables can you expect from UX Optimisation?
- User flows
- Information Architecture Map